Brand New: To commemorate 10 years of success, we crafted a celebratory spot featuring the memorable sing-song mnemonic [Far-see-guh]. This engaging element highlights the drug's widespread impact and enduring legacy.
Farxiga "Echo" spot for the baseball crowd. Running in heavy rotation during this year's MLB playoffs.
Wrote the tagline and collaborated on the launch of Honeywell’s worldwide brand campaign, “The Future is what we make it.” Still going.
When you're a go-getter, you don't want constipation to slow you down. With Dulcolax Chewy Fruit Bites, you're good to go. Okay, I'll stop.
The TOEFL test is a standardized assessment widely recognized for university admissions and job applications in English-speaking countries. This video explores the fairness of the TOEFL test in comparison to other language proficiency tests. With over 3.5 million views, it is fair to call it a success.
Created and launched Right Guard "X-MEN: Apocalypse" promotion with a quiz asking, “Which X-Men character are you?” The resulting alter ego - be it Wolverine, Cyclops, Iceman or any of the others - relied on the answers to 10 unique questions and was revealed via shareable digital trading card.
NUK introduced the Perfect-Fit Nipple with this 30-second spot that highlighted the pain points of a nursing mom and then resolved them with empathy and ingenuity.
Created Dial for Men’s “Healthy” social campaign, contrasting the ease of maintaining healthy skin to the strain of staying physically fit.
Developed strategic and irreverent copy as the aerosol originator transitioned from a sports-focused brand to one more aligned with the youthful zeitgeist.
You woke up in Vegas. You tried to get the next flight out. No Dice. Tell us when you needed 96 hours of protection and you could win!
The campground has no showers. The lake is frozen solid. You’re up a creek. Tell us when you needed 96 hours of protection and you could win!
The festival was lit. The mosh pit was mush. The music never stopped. Tell us when you needed 96 hours of odor protection and you could win!
E*Trade sought to disrupt the notion that your 401k was perfectly fine with your former employer.
Recognizing student-athlete-cadets.
Our campaign leveraged some of the rituals surrounding the rivalry.
Tourism Ireland delivers a wake-up call to their largest market via amNew York promotional wrap.
We help Sprout introduce new clear packaging, a sneak peek into the honest ingredients that go into every pouch.
Educated the millennial mom target on the benefits of organic ingredients - including ancient grains - in cultivating a lifetime of healthy, adventurous eating.
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Telling the Goldtoe story.
Rolling Rock toasts a successful year.
